Specialized Dental Partners
Overview: Specialized Dental Partners is a dental support organization that partners with specialty dental practices to provide operational, administrative, and strategic support so clinicians can focus on delivering high-quality patient care.
Objective: SDP Marketing invested in a brand evolution designed to clarify positioning, elevate visual identity, and strengthen the marketing foundation needed to support long-term growth.
Project Role: Directed a full brand evolution spanning visual identity and messaging, including a refreshed logo and website, reestablished brand guidelines, and the development of all external creative (print advertising, social media) and internal brand assets in collaboration with the Senior Brand Director.
Brand Evolution
Examined the logo closely to identify opportunities for refinement, focusing on spacing, letterform adjustments, and allowing each character to function more naturally and authentically within the overall mark.
The homepage features an updated video loop that includes shots of Houston, patients and staff. The hashtag HoustonBornAndRaised remains static, while subheads and quick links rotate. Main menu titles were updated to reinforce the connection to the city and their roots. Location level sites follow and almost identical format with the addition of location identifiers.
I provided creative direction for the brand video. The objective was to reinforce “Houston Born and Raised” through visuals and dialogue, highlight the founder, his connection to Houston and what sets the practice apart.